Faculty
Huh, Young Eun
Associate Professor / Marketing
Contact
02-880-9221
Bldg 59, Room 608
youngh@snu.ac.krProfessor Introduction
Young Eun Huh Associate Professor of Marketing at SNU Business School, Seoul National University. Prior to joining SNU, she was on the faculty of the Marketing Department at the School of Business and Management, HKUST, and the School of Business and Technology Management, College of Business, KAIST after receiving PhD in Marketing (minor in Social and Decision Science) from the Tepper School of Business, Carnegie Mellon University.
Prof. Huh’s research focuses on consumer behavior and decision making, with an emphasis on health-related issues and emerging technologies. Her research has been published in top-tier academic journals, including Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology, and reported by major news organizations, such as New York Times, NPR, ABC News, BBC, Wall Street Journal and Time. She is on the editorial review board of Journal of Consumer Research.
Prof. Huh has taught various marketing courses, including Marketing for High-Tech Companies, Consumer Behavior, Marketing Management, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, and New Product Development, to undergraduate, master, PhD students and practicing managers. She has received various teaching awards, including Excellence in Teaching Award from KAIST and the Franklin Prize for Teaching Excellence from HKUST.
Prof. Huh’s research focuses on consumer behavior and decision making, with an emphasis on health-related issues and emerging technologies. Her research has been published in top-tier academic journals, including Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology, and reported by major news organizations, such as New York Times, NPR, ABC News, BBC, Wall Street Journal and Time. She is on the editorial review board of Journal of Consumer Research.
Prof. Huh has taught various marketing courses, including Marketing for High-Tech Companies, Consumer Behavior, Marketing Management, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, and New Product Development, to undergraduate, master, PhD students and practicing managers. She has received various teaching awards, including Excellence in Teaching Award from KAIST and the Franklin Prize for Teaching Excellence from HKUST.
Education & Experiences
[Education]
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University,
M.S., Marketing, Carnegie Mellon University
M.B.A., Marketing, Seoul National University
B.A., French and B.B.A., Business Administration and (Double Major), Korea University
[Academic Positions]
Associate Professor of Marketing, SNU Business School, Seoul National University, 2025-present
Associate Professor of Marketing, School of Business and Technology Management, College of Business, KAIST, 2017-2025
Assistant Professor of Marketing, School of Business, HKUST, 2013-2017
Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University,
M.S., Marketing, Carnegie Mellon University
M.B.A., Marketing, Seoul National University
B.A., French and B.B.A., Business Administration and (Double Major), Korea University
[Academic Positions]
Associate Professor of Marketing, SNU Business School, Seoul National University, 2025-present
Associate Professor of Marketing, School of Business and Technology Management, College of Business, KAIST, 2017-2025
Assistant Professor of Marketing, School of Business, HKUST, 2013-2017
Publications
[논문]
Ilyung Cheong, Young Eun Huh*, and Stefano Puntoni (2025) "Lay beliefs about AI assessment of interpersonal skills in personnel selection," Scientific Reports, 15, 25317.
Ilyung Cheong, Christine Kim, Young Eun Huh*, and Ralf van der Lans (2025) "Customizing Your Way to Health: How Self-Customization Influences Food Choices," Journal of Consumer Psychology, Forthcoming.
Christine Kim, Young Eun Huh, and Brent McFerran (2025) "To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods," Journal of Marketing, Forthcoming.
Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2024) "Intergenerational Effects of Lay Beliefs: How Parents' Unhealthy = Tasty Intuition Influences their Children's Food Consumption and Body Mass Index," Journal of Consumer Research, 50(6), 1074-1096 (Lead Article).
Jin-Hwi Park, Young-Jae Park, Ilyung Cheong, Junoh Lee, Young Eun Huh*, and Hae-Gon Jeon* (2024) “What Makes Deviant Places?" IEEE Transactions on Pattern Analysis and Machine Intelligence (TPAMI), 46 (11), 7405-7420. (IF = 20.8; Interdisciplinary research with GIST Visual AI Lab)
Valenzuela, Ana, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E. Sweeney, Sanaz Talaifar, Geoff Tomaino, and Klaus Wertenbroch (2024), "How Artificial Intelligence Constrains the Human Experience," Journal of the Association for Consumer Research, 9 (1), 241-256.
Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2023) "Inducing consumers to use calorie information: a multinational investigation," Psychology & Health, 38(4), 459-477.
Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2021) "Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions," Psychology & Health, 36(11), 1314-1335.
Vosgerau, Joachim, Irene Scopelliti, and Young Eun Huh (2020) "Exerting Self-Control ≠ Sacrificing Pleasures," Journal of Consumer Psychology, 30(1), 181-200 .
Scopelliti, Irene, Vosgerau, Joachim, and Young Eun Huh (2020) "Response to Commentaries on the Exerting Self-Control ≠ Sacrificing Pleasures Research Dialogue," Journal of Consumer Psychology, 30(1), 215-216.
Leo, Xuying and Young Eun Huh* (2020) "Who gets the blame for service failure? Attribution of responsibility toward robot versus human service providers and service firms," Computers in Human Behavior, 113 (December), 106520.
Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2020) "The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis," Appetite, 150, 104639.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.
Morewedge, Carey K., Young Eun Huh, and Joachim Vosgerau (2010) “Thought for Food: Imagined Consumption Reduces Actual Consumption,” Science, 303, 1530-1533.
Huh, Young Eun and Sang-Hoon Kim (2008), “Do Early Adopters Upgrade Early? Role of Post-Adoption Behavior in the Purchase of Next-Generation Products,” Journal of Business Research, 61(1), 40-46.
*corresponding author
