Faculty
KIM, SANG-HOON
Professor(KT Chaired Professor) / Marketing
Contact
02-880-6934
Bldg 59-1, Room 604
profkim@snu.ac.krProfessor Introduction
Sang-Hoon Kim is Professor of Marketing at SNU Business School. He received a bachelor’s degree at Seoul National University in business administration, and earned a master’s degree at Korea Advanced Institute of Science and Technology in management science. He also received an MBA from the University of Chicago, and a Ph D. from Stanford University.
Professor Kim has studied and taught marketing strategy, new product development, high-tech marketing, among many others. His recent research interest lies in the field of art and culture marketing; the marketing strategies of arts, performances, movies, music, and media. He has published annually the ‘Korea Art Market’ reports for art professionals and collectors overseas since 2022.
His academic papers have appeared in major journals such as the Journal of Business Research, the Journal of Product Innovation Management, Industrial Marketing Management, and International Journal of Arts Management.
Professor Kim has studied and taught marketing strategy, new product development, high-tech marketing, among many others. His recent research interest lies in the field of art and culture marketing; the marketing strategies of arts, performances, movies, music, and media. He has published annually the ‘Korea Art Market’ reports for art professionals and collectors overseas since 2022.
His academic papers have appeared in major journals such as the Journal of Business Research, the Journal of Product Innovation Management, Industrial Marketing Management, and International Journal of Arts Management.
Education & Experiences
[Academic Background]
Ph.D. in Marketing, Stanford University, 2000
MBA, U. of Chicago, 1995
M.E. in Management Science, Korea Advanced Institute of Science & Technology, 1990
Bachelor of Business Admin, Seoul National University, 1988
[ Research Interest]
Art and Culture Marketing
High-Tech Marketing
New Products
Market Research
Ph.D. in Marketing, Stanford University, 2000
MBA, U. of Chicago, 1995
M.E. in Management Science, Korea Advanced Institute of Science & Technology, 1990
Bachelor of Business Admin, Seoul National University, 1988
[ Research Interest]
Art and Culture Marketing
High-Tech Marketing
New Products
Market Research
Publications
[Selected Publications]
[1] Kim, Sang-Hoon, and V. Srinivasan (2009), “A Conjoint-Hazard Model of the Timing of Buyers’ Upgrading to Improved Versions of High-Technology Products,” Journal of Product Innovation Management, vol. 26, No.3 (May), 278-290.
[2] Choi, Hanool, Sang-Hoon Kim, and Jeho Lee (2010), “Role of Network Structure and Network Externalities in Diffusion of Innovations,” Industrial Marketing Management, 39 (January), 170-177
[3] Deshpande, Rohit, Amir Grinstein, Sang-Hoon Kim, and Elie Ofek (2013), “Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and Americans Founders?,” International Marketing Review, vol. 30, No. 3, 231-252.
[4] Kang, Jiyun, Chuanlan Liu, & Sang-Hoon Kim (2013), “Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness, and perceived personal relevance,” International Journal of Consumer Studies, Vol. 37, Issue 4 (July), 442-452.
[5] Kim, Dooiee, and Sang-Hoon Kim (2018), “Art Beyond Art’s Sake: The Influence of Artistic Cues on Prosocial Choice,” Empirical Studies of Arts, 36(1), 22-40.
[6] Yi, Jisu, Youseok Lee, and Sang-Hoon Kim (2019), “Determinants of Growth and Decline in Mobile Game Diffusion,” Journal of Business Research, 99 (June), 363-372.
[7] Choe, Yuna, Youseok Lee, Haipeng (Allan) Chen, and Sang-Hoon Kim (2021), “Look! don’t let it weigh you down: The effect of visual density on perceived product heaviness and evaluation,” Journal of Business Research, 126, 35-47.(March)
[8] Lee, Youseok, Sang-Hoon Kim, and Kyoung Cheon Cha (2021), “Impact of Online Information on the Diffusion of Movies: Focusing on Cultural Differences,” Journal of Business Research, 130, 603-609.(May)
[9] Yi, Jisu, Youseok Lee, Jungmin Suh, Sang-Hoon Kim (2022), “Psychological determinants of non-attendees’ resistance toward performing arts,” Journal of Business Research, 149, 690-699. (October)
[10] Kwon, Jung Eun, Sang-Hoon Kim, Kyoung Cheon Cha (2022), “How Electronic Word-of-Mouth Forms and Affects the Market Performance of Art Exhibitions,” International Journal of Arts Management, vol. 25, no. 1, 21-36. (Fall, November)
[11] Lee, Inyoung, Jisu Yi, Sang-Hoon Kim (2023), “Standing the test of time: What makes a book survive on the bestseller list?” Journal of Business Research, 164(Sep), 114013(1-9).
[1] Kim, Sang-Hoon, and V. Srinivasan (2009), “A Conjoint-Hazard Model of the Timing of Buyers’ Upgrading to Improved Versions of High-Technology Products,” Journal of Product Innovation Management, vol. 26, No.3 (May), 278-290.
[2] Choi, Hanool, Sang-Hoon Kim, and Jeho Lee (2010), “Role of Network Structure and Network Externalities in Diffusion of Innovations,” Industrial Marketing Management, 39 (January), 170-177
[3] Deshpande, Rohit, Amir Grinstein, Sang-Hoon Kim, and Elie Ofek (2013), “Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and Americans Founders?,” International Marketing Review, vol. 30, No. 3, 231-252.
[4] Kang, Jiyun, Chuanlan Liu, & Sang-Hoon Kim (2013), “Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness, and perceived personal relevance,” International Journal of Consumer Studies, Vol. 37, Issue 4 (July), 442-452.
[5] Kim, Dooiee, and Sang-Hoon Kim (2018), “Art Beyond Art’s Sake: The Influence of Artistic Cues on Prosocial Choice,” Empirical Studies of Arts, 36(1), 22-40.
[6] Yi, Jisu, Youseok Lee, and Sang-Hoon Kim (2019), “Determinants of Growth and Decline in Mobile Game Diffusion,” Journal of Business Research, 99 (June), 363-372.
[7] Choe, Yuna, Youseok Lee, Haipeng (Allan) Chen, and Sang-Hoon Kim (2021), “Look! don’t let it weigh you down: The effect of visual density on perceived product heaviness and evaluation,” Journal of Business Research, 126, 35-47.(March)
[8] Lee, Youseok, Sang-Hoon Kim, and Kyoung Cheon Cha (2021), “Impact of Online Information on the Diffusion of Movies: Focusing on Cultural Differences,” Journal of Business Research, 130, 603-609.(May)
[9] Yi, Jisu, Youseok Lee, Jungmin Suh, Sang-Hoon Kim (2022), “Psychological determinants of non-attendees’ resistance toward performing arts,” Journal of Business Research, 149, 690-699. (October)
[10] Kwon, Jung Eun, Sang-Hoon Kim, Kyoung Cheon Cha (2022), “How Electronic Word-of-Mouth Forms and Affects the Market Performance of Art Exhibitions,” International Journal of Arts Management, vol. 25, no. 1, 21-36. (Fall, November)
[11] Lee, Inyoung, Jisu Yi, Sang-Hoon Kim (2023), “Standing the test of time: What makes a book survive on the bestseller list?” Journal of Business Research, 164(Sep), 114013(1-9).
