Journal Articles

Year
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* Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. Faculty Title Author Journal Vol. No. Page Year Evaluation IF
2259 이유재 The boomerang effect of brand personality congruency in a product-harm crisis Tom Joonhwan Kim, Youjae Yi, Jongan Choi 45(4) 645-661 2020 SCOPUS
SSCI
2.422
2258 박성호 Technical Note: Should an Online Seller Post Inventory Scarcity Messages? Sungho Park, Elliot Rabinovich, Christopher S. Tang, Rui Yin, Jiayi Joey Yu 51(5) 1288-1308 2020 SCOPUS
SSCI
4.147
2257 박기완 When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands Yaeri Kim, Kiwan Park 11 1988(1-15) 2020 SCOPUS
SSCI
2.990
2256 박기완 The Impact of Visual Art and High Affective Arousal on Heuristic Decision-Making in Consumers Yaeri Kim, Kiwan Park, Yaeeun Kim, Wooyun Yang, Donguk Han, Wuon-Shik Kim 11 565829(1-16) 2020 SCOPUS
SSCI
2.990
2255 박기완 Which Visual Modality Is Important When Judging the Naturalness of the Agent (Artificial Versus Human Intelligence) Providing Recommendations in the Symbolic Consumption Context? Kyungmi Chung, Jin Young Park, Kiwan Park, Yaeri Kim 20(17) 5016(1-14) 2020 SCIE
SCOPUS
3.576
2254 김상훈 A quantile regression approach to gaining insights for reacquition of defected customers Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim 120 443-452 2020 SCOPUS
SSCI
7.550
2253 박남규 Examining the pull, the push, and their simultaneous effects on managerial turnover Yoonhee Choi, Namgyoo K. Park 58(12) 2639-2654 2020 SCOPUS
SSCI
4.957
2252 박선현 Cultural Entrepreneurship in Corporate Governance Practice Diffusion: Framing of "Independent Directors" by U.S.-Listed Chinese Companies Sun Hyun Park, Yanlong Zhang 31(6) 1359-1384 2020 SCOPUS
SSCI
5.000
2251 황인이 Distorted Cost Allocation: An Encouragement or Discouragement? MINJAE KOO, JEONG-HOON HYUN, INY HWANG, TAESIK AHN 26(2) 89-120 2020 KCI
2250 안태식 Distorted Cost Allocation: An Encouragement or Discouragement? MINJAE KOO, JEONG-HOON HYUN, INY HWANG, TAESIK AHN 26(2) 89-120 2020 KCI