Book Chapters
Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.
No. | Faculty | Title | Author | Book | Page | Publisher | Year |
---|---|---|---|---|---|---|---|
163 | ¹èÁ¾ÈÆ | °ü°è¿Í Ãß·Ð : ±¸Á¶ÁÖÀÇÀÚÀÇ ½Ã¼± | ¹èÁ¾ÈÆ | ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á | 397-438 | Ŭ¶ó¿ìµå³ªÀÎ | 2019 |
162 | ÀÌÁ¤¿¬ | Á¶Á÷½Ã¹ÎÇൿÀÇ °³³ä, ½Ã»çÁ¡, ±×¸®°í ÇâÈÄ ¿¬±¸°úÁ¦ | Àü¹ÎÁ¾, ÀÌÁ¤¿¬ | ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á | 167-203 | Ŭ¶ó¿ìµå³ªÀÎ | 2019 |
161 | ¹Ú¿ø¿ì | Á¶Á÷ ±¸¼º¿øÀÇ ½É¸®Àû ¾È³ç : ¸®ºä¿Í ¸ÞŸºÐ¼® ¿¬±¸ | ±èö¿µ, ¹Ú¿ø¿ì | ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á | 117-166 | Ŭ¶ó¿ìµå³ªÀÎ | 2019 |
160 | À¯º´ÁØ | Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games | Moonkyoung Jang, Rumi Lee, Byungjoon Yoo | Digital Transformation: Challenges and Opportunities | 87-93 | Springer | 2018 |
159 | ¹èÁ¾ÈÆ | Competitive strategy and challenge for the chaebol | MYEONG HYEON CHO, JONGHOON BAE, JAIHO CHUNG, SUNGCHOON KANG, DEASOO KIM | Strategic, policy and social innovation for a post-industrial Korea : beyond the miracle | 42-51 | Routledge | 2018 |
158 | ÀÌ¿ìÁ¾ | °æ¿µ±³À°ÀÇ À§±â´Â °æ¿µÇÐÀÇ À§±â·ÎºÎÅÍ | ÀÌ¿ìÁ¾ | °æ¿µ±³À° ´º ÆÐ·¯´ÙÀÓ : 4Â÷»ê¾÷Çõ¸í½Ã´ë ¹Ì·¡¸¦ À̲ø °æ¿µ±³À° À¶ÇÕ°ú Çõ½ÅÀÇ ¹æÇâ | 43-59 | ¸ÅÀϰæÁ¦½Å¹®»ç | 2018 |
157 | ¹Ú³²±Ô | °æ¿µÀÇ º»ÁúÀº 'ÀÌÀ± Ãß±¸'°¡ ¾Æ´Ï¶ó '»õ·Î¿î »îÀÇ Ã¢Á¶' | ¹Ú³²±Ô | âÀÇ Çõ¸í : 4Â÷ »ê¾÷Çõ¸í ½Ã´ë¸¦ À̲ø âÁ¶Çü ÀÎÀç, ¾î¶»°Ô Ű¿ï °ÍÀΰ¡? | 291-306 | ÄÚ¸®¾Æ´åÄÄ | 2018 |
156 | ¹Ú³²±Ô | âÀǼº, ºÒ°¡´ÉÀ» °¡´ÉÇÏ°Ô ¹Ù²Ù´Â ¿øµ¿·Â | ¹Ú³²±Ô | âÀÇ Çõ¸í : 4Â÷ »ê¾÷Çõ¸í ½Ã´ë¸¦ À̲ø âÁ¶Çü ÀÎÀç, ¾î¶»°Ô Ű¿ï °ÍÀΰ¡? | 79-91 | ÄÚ¸®¾Æ´åÄÄ | 2018 |
155 | À̰湬 | Á¶Á÷Ȱ·ÂÀ» ³ôÀ̱â À§ÇÑ °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ | À̰湬 | (K-¸Å´ÏÁö¸ÕÆ® 3.0) Ãʰí·É»çȸ, Á¶Á÷Ȱ·ÂÀ» ¾î¶»°Ô ³ôÀϱî : °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ | 281-315 | Ŭ¶ó¿ìµå³ªÀÎ | 2017 |
154 | À̰湬 | Ãʰí·É»çȸÀÇ Á¶Á÷Ȱ·Â Á¦°í ÁÖ¿ä °úÁ¦ | À̰湬 | (K-¸Å´ÏÁö¸ÕÆ® 3.0) Ãʰí·É»çȸ, Á¶Á÷Ȱ·ÂÀ» ¾î¶»°Ô ³ôÀϱî : °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ | 17-46 | Ŭ¶ó¿ìµå³ªÀÎ | 2017 |