Book Chapters

Browse or search publications from SNU BUSINESS SCHOOL Faculty and Academic Unit.

List of Book Chapters
No. Faculty Title Author Book Page Publisher Year
163 ¹èÁ¾ÈÆ °ü°è¿Í Ãß·Ð : ±¸Á¶ÁÖÀÇÀÚÀÇ ½Ã¼± ¹èÁ¾ÈÆ ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á 397-438 Ŭ¶ó¿ìµå³ªÀÎ 2019
162 ÀÌÁ¤¿¬ Á¶Á÷½Ã¹ÎÇൿÀÇ °³³ä, ½Ã»çÁ¡, ±×¸®°í ÇâÈÄ ¿¬±¸°úÁ¦ Àü¹ÎÁ¾, ÀÌÁ¤¿¬ ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á 167-203 Ŭ¶ó¿ìµå³ªÀÎ 2019
161 ¹Ú¿ø¿ì Á¶Á÷ ±¸¼º¿øÀÇ ½É¸®Àû ¾È³ç : ¸®ºä¿Í ¸ÞŸºÐ¼® ¿¬±¸ ±èö¿µ, ¹Ú¿ø¿ì ¸Å´ÏÁö¸ÕÆ® ÀÌ·Ð 2.0 : ÃֽŠ¿¬±¸µ¿Çâ°ú Àü¸Á 117-166 Ŭ¶ó¿ìµå³ªÀÎ 2019
160 À¯º´ÁØ Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games Moonkyoung Jang, Rumi Lee, Byungjoon Yoo Digital Transformation: Challenges and Opportunities 87-93 Springer 2018
159 ¹èÁ¾ÈÆ Competitive strategy and challenge for the chaebol MYEONG HYEON CHO, JONGHOON BAE, JAIHO CHUNG, SUNGCHOON KANG, DEASOO KIM Strategic, policy and social innovation for a post-industrial Korea : beyond the miracle 42-51 Routledge 2018
158 ÀÌ¿ìÁ¾ °æ¿µ±³À°ÀÇ À§±â´Â °æ¿µÇÐÀÇ À§±â·ÎºÎÅÍ ÀÌ¿ìÁ¾ °æ¿µ±³À° ´º ÆÐ·¯´ÙÀÓ : 4Â÷»ê¾÷Çõ¸í½Ã´ë ¹Ì·¡¸¦ À̲ø °æ¿µ±³À° À¶ÇÕ°ú Çõ½ÅÀÇ ¹æÇâ 43-59 ¸ÅÀϰæÁ¦½Å¹®»ç 2018
157 ¹Ú³²±Ô °æ¿µÀÇ º»ÁúÀº 'ÀÌÀ± Ãß±¸'°¡ ¾Æ´Ï¶ó '»õ·Î¿î »îÀÇ Ã¢Á¶' ¹Ú³²±Ô âÀÇ Çõ¸í : 4Â÷ »ê¾÷Çõ¸í ½Ã´ë¸¦ À̲ø âÁ¶Çü ÀÎÀç, ¾î¶»°Ô Ű¿ï °ÍÀΰ¡? 291-306 ÄÚ¸®¾Æ´åÄÄ 2018
156 ¹Ú³²±Ô âÀǼº, ºÒ°¡´ÉÀ» °¡´ÉÇÏ°Ô ¹Ù²Ù´Â ¿øµ¿·Â ¹Ú³²±Ô âÀÇ Çõ¸í : 4Â÷ »ê¾÷Çõ¸í ½Ã´ë¸¦ À̲ø âÁ¶Çü ÀÎÀç, ¾î¶»°Ô Ű¿ï °ÍÀΰ¡? 79-91 ÄÚ¸®¾Æ´åÄÄ 2018
155 À̰湬 Á¶Á÷Ȱ·ÂÀ» ³ôÀ̱â À§ÇÑ °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ À̰湬 (K-¸Å´ÏÁö¸ÕÆ® 3.0) Ãʰí·É»çȸ, Á¶Á÷Ȱ·ÂÀ» ¾î¶»°Ô ³ôÀϱî : °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ 281-315 Ŭ¶ó¿ìµå³ªÀÎ 2017
154 À̰湬 Ãʰí·É»çȸÀÇ Á¶Á÷Ȱ·Â Á¦°í ÁÖ¿ä °úÁ¦ À̰湬 (K-¸Å´ÏÁö¸ÕÆ® 3.0) Ãʰí·É»çȸ, Á¶Á÷Ȱ·ÂÀ» ¾î¶»°Ô ³ôÀϱî : °³ÀÎ, ±â¾÷, Á¤ºÎÀÇ ¿ªÇÒ 17-46 Ŭ¶ó¿ìµå³ªÀÎ 2017