서울대학교 경영대학

[Research Interests]
Demand Analysis, Consumer Information Search, Digital Marketing, Empirical Industrial Organization

[1] Jun B. Kim (2020), "The Effect of Consideration Set on Market Structure," Asia Marketing Journal, 22(2), 1-18.

[2] Jun B. Kim (2019), "Competitive Analysis among Multi-product Firms," Asia Marketing Journal, 21(3), 47-64.

[3] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” Management Science, 63(11), 3911-3929.

[4] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). “Zooming in on Choice: How do Consumers Search for Cameras Online?” Marketing Science, 35(5), 693-712.

[5] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms: Complements or Substitutes? The Case of Mobile News,” Journal of Marketing, 78:4 (July), 97-112

[6] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Modeling Online Consumer Search,” Journal of Marketing Research, 48:1 (February), 13-27

[7] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023