Faculty Information
-
Kim, Jun Beom
- Associate Professor
- · Office: 59-604
- · TEL: 02-880-6937
- · E-mail: junbkim@snu.ac.kr
[Research Interests]
Demand Analysis, Consumer Information Search, Digital Marketing, Empirical Industrial Organization
[1] Jun B. Kim (2020), "The Effect of Consideration Set on Market Structure," Asia Marketing Journal, 22(2), 1-18.
[2] Jun B. Kim (2019), "Competitive Analysis among Multi-product Firms," Asia Marketing Journal, 21(3), 47-64.
[3] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), ¡°The Probit Choice Model under Sequential Search with an Application to Online Retailing,¡± Management Science, 63(11), 3911-3929.
[4] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). ¡°Zooming in on Choice: How do Consumers Search for Cameras Online?¡± Marketing Science, 35(5), 693-712.
[5] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), ¡°News Media Platforms: Complements or Substitutes? The Case of Mobile News,¡± Journal of Marketing, 78:4 (July), 97-112
[6] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), ¡°Modeling Online Consumer Search,¡± Journal of Marketing Research, 48:1 (February), 13-27
[7] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), ¡°Online Demand under Limited Consumer Search,¡± Marketing Science, 29:6 (November-December), 1001-1023
Demand Analysis, Consumer Information Search, Digital Marketing, Empirical Industrial Organization
[1] Jun B. Kim (2020), "The Effect of Consideration Set on Market Structure," Asia Marketing Journal, 22(2), 1-18.
[2] Jun B. Kim (2019), "Competitive Analysis among Multi-product Firms," Asia Marketing Journal, 21(3), 47-64.
[3] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), ¡°The Probit Choice Model under Sequential Search with an Application to Online Retailing,¡± Management Science, 63(11), 3911-3929.
[4] Bronnenberg, Bart. J., Jun B. Kim, and Carl F. Mela (2016). ¡°Zooming in on Choice: How do Consumers Search for Cameras Online?¡± Marketing Science, 35(5), 693-712.
[5] Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), ¡°News Media Platforms: Complements or Substitutes? The Case of Mobile News,¡± Journal of Marketing, 78:4 (July), 97-112
[6] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), ¡°Modeling Online Consumer Search,¡± Journal of Marketing Research, 48:1 (February), 13-27
[7] Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), ¡°Online Demand under Limited Consumer Search,¡± Marketing Science, 29:6 (November-December), 1001-1023