Faculty Information

김재일's photo


  • Professor
  • · Office:  Bldg 59, Room 705
  • · TEL:  02-880-6950
  • · E-mail:  jaekim@snu.ac.kr

Jae Il Kim has been Professor of Marketing at Seoul National University Business School since 1989. He received his BA and MA degrees at SNU and received his PhD in marketing from University of California, Berkeley. His current research interest includes various issues related to branding, the application of qualitative methodology to consumer research, and marketing insights.